CHALLENGE/

Startup.
Bring a product to market from the groundup, positioning it successfully in saturated market segment.


SOLUTION/

A beautifully simplified design that is power-packed, waterproof, drop + shockproof optimized for life on the go.

ROLE/

CONCEPT + ART DIRECTION
TEAM MANAGEMENT/ ID LEAD
DEVELOPMENT + DFM
CMF/PACKAGING DESIGN/
COMMUNICATION