CHALLENGE/

Disrupt the Bluetooth speaker market and do it with a BOM of 25usd. An entry level speaker, that delivers everything people love about legacy UE speakers: 360-degree sound, waterproof and virtually indestructible.


SOLUTION/

Distilled to the essential. Two things are critical for first-time BT speaker buyers.
(1) Great sound quality
(2) Fuss-free music controls.

ROLE/

DESIGN STRATEGY/ ID LEAD 
PRODUCT DEVELOPMENT/
PACKAGING/ CMF/ UX/ UI - LAISON


“The little speaker with surprisingly BIG sound.”
cnet.com