CHALLENGE/

Shed Samsung’s reputation as a “fast follower” and become a trendsetter. Break into the
wellness market in a big way, leveraging their proprietary flexible OLED technology.


SOLUTION/
 
Style-forward.Beyond fitness. “Glance-able” experience so users aren’t face down removed from the world. Distilled to critical alerts and meaningful updates. NOT a phone UX on your wrist. 


ROLE/

DESIGN STRATEGY/ ID LEAD
CMF/ UX + UI LIAISON



The Gear Fit grew Samsung’s
wearable business by 23%.
Catapulting, Samsung’s share
of the total smartwatch market
to more than 70% in 2014.

Best Mobile Device MWC 2014

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